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The artist sees an image in his or her mind; a viewer at a show or gallery sees the image with his eyes. Presenting the image to the world in an impressive way is the goal of the artist. That image is starts with the right foundation: the canvas the artist uses. The size, dimensions, medium and framing all become part of the choice an artist must make to being the mental image to life. It is a critical part of the landscape of the artwork.
The choices an artist has available are many. Should the image be on a stretched cotton duck canvas with a fairly coarse weave or should it be on tightly woven, heavy weight linen with sturdy stretcher bars that will last for ages? Should it be on a canvas board of standard dimensions or on a custom sized synthetic material that stands out from the rest of the pieces in the gallery or show?